How Fearless Are You at Work?

Quiz Measures How You Stand Out, Add Value at Work
by Robin Fisher-Roffer, author of "The Fearless Fish Out of Water"
hotjobs.yahoo.com


There's a pervasive belief in corporate America -- especially in a scary economy rife with layoffs and unstable companies -- that you'd better conform if you want to survive.

Not true! Being different gets you noticed, which is the first step to gaining influence.

"Fearless fish" show their value by leveraging their own unique talents to shine on the job. But even more important, refusing to hide or downplay what makes you different makes you more authentic -- and people do business with those they like, trust, and believe in.

In a time when many companies are having to make the hard choice between who can stay and who should go, make sure that your name is on the top of the list of employees they can't afford to lose.

Want to know if you are making waves or getting lost in a school of other fish? Take this quiz to find out:

1. You're at a meeting and you have a great idea for how to increase sales. Do you:
a) Keep your idea to yourself because people might think it's stupid.
b) Wait for someone to come up with a similar idea and then add to it.
c) Share your idea proudly with the group.

2. You just got hired at a new job and you've been invited to a company social event. What's your social style at the event?
a) Wait on the sidelines for someone to start talking to you.
b) Make conversation with the people who hired you and the folks you know in your department.
c) Go table-to-table introducing yourself to everyone.

3. It's review season. Do you:
a) Trust your boss to know your best contributions and accept his or her review.
b) Bring a short list of contributions to your review for backup just in case your boss forgets something.
c) Send a high-priority email to your boss prior to your review with a list of your contributions that you've been keeping track of all year.

4. Your department didn't perform as well as expected this quarter. Do you:
a) Blame everything on your coworkers who are poor performers.
b) Accept personal responsibility and apologize profusely to your boss.
c) Acknowledge that mistakes were made and make suggestions for how to improve performance next quarter.

5. What do you feel is your most important contribution to your company?
a) You work long hours and never say no to overtime.
b) Your positive attitude boosts your team's morale.
c) You are very creative and have a lot of great ideas that drive revenue.

6. How important do you think you are to your company?
a) Not very -- I feel I am dispensable.
b) Somewhat -- All of my coworkers seem to like me.
c) Very -- I am talented, forward-thinking, and proud of what makes me different.

7. Which statement describes your work wardrobe?
a) I follow the dress code -- I don't want to have anyone question my style.
b) I follow the dress code, but add interesting accessories that express who I am.
c) I am a trendsetter -- I have a signature style that makes me positively stand out.

8. How would you go about asking your boss for a promotion?
a) Wait until your boss brings it up or your annual review.
b) Wait until after a big company success when everyone's spirits will be high.
c) Bring it up with your boss as soon as you think you've earned it.

9. You're at a meeting where you feel strongly that your department's strategy is not up to par, while everyone else thinks it's right on target. How do you get others on your side?
a) Give up. If no one else agrees with you, you must be wrong.
b) Start by convincing the people in the meeting who seem to like you.
c) After the meeting, go to your boss, state your case, and give solutions.

10. Your department hires someone younger and more technically proficient than you to do a similar job. What's your move?
a) Assume your company has hired him or her to replace you and start looking for a new job.
b) Let the newbie focus on the technical details, so you have more time to devote to using your unique strengths in sales, marketing, etc.
c) Ask your boss if you can mentor the new person -- you'll seem more important if you're in a leadership position.

Now total your responses, and compare them with the categories below:

Mostly A's: Spineless Jellyfish
You are hard working, but underappreciated because you don't speak up for yourself. It's OK to have an opinion or idea that differs from the norm and to share it. There is a way to let your voice be heard without alienating yourself. In fact, putting yourself out on the line could finally get you the recognition you deserve.

Mostly B's: Schooled Fish
You are good at standing up for yourself and are well-liked by your coworkers, but you don't stand out from the school of fish as much as you could. Push yourself to really think outside the fish bowl and you could have a much bigger impact. Bigger impact means more recognition, which could lead to job security and a promotion when the economy recovers.

Mostly C's: Holy Mackerel!
You are one fearless fish! But be careful -- remember, you can swim your own way, but don't forget it's your company's ocean. You want to ripple the waters, not create a crushing tidal wave. It's all about balance. Make your confidence work for you without going over the top and alienating coworkers.

Robin Fisher Roffer, author of "The Fearless Fish Out of Water: How To Succeed When You're The Only One Like You," is CEO of Big Fish Marketing, a brand marketing and digital advertising agency for the entertainment industry. For more information, visit fearlessfishoutofwater.com and www.robinfisherroffer.com.

Job Info , Jobs Sources , Career Opportunity

Why Structured Networking Works

by Caroline Levchuck
hotjobs.yahoo.com


Networking is a key part of a successful job search. It's also a hard skill to master. So job seekers often wonder "Where do I start?"

Structured networking groups may be the answer. With the help of facilitators, employed peers and career coaches, these organizations offer opportunities for members to connect and share job leads.

Plus, they help members learn to network skillfully and confidently.

A Little Structure Goes a Long Way

Networking requires that you step outside your comfort zone -- and act confidently there.

The appeal of structured networking groups is just that, structure. Meeting new people and building relationships are easier in a formal program.

Structured networking groups teach networking techniques in a safe, non-threatening forum. After you've practiced and honed your skills, you're then able to network without fear or anxiety.

The Elevator Pitch and Other Techniques

The format of structured networking events varies. Usually a structured networking group offers both informal gatherings as well as programs run by career coaches or facilitators.

One common program teaches job seekers to create an "elevator pitch." An elevator pitch is a short summary of your background and skills. It should be concise, confident and brief enough that you could share it with someone during an elevator ride.

As new members develop their pitches, coaches and more seasoned members of the group will give feedback and offer suggestions.

Structured networking groups also usually offer lectures and sessions to provide support. And members are expected to help one another by sharing contacts whenever possible.

1-2-3 Contacts?

The goal of structured networking is to gain useful professional contacts. However, don't expect to attend a few events and go home with an address book full of job leads.

New members must be patient.

Organizations stress that strong relationships form over time. Each individual has to earn the respect and trust of the other members before asking them for contacts or referrals.

The Price You'll Pay

Many structured networking organizations charge membership fees or fees to attend specific events. Some groups offer discounts to individuals depending on their financial situation.

Groups are usually categorized by profession, income or geography. You'll have to do some research to find the group that's right for you.

If you feel uncomfortable about paying for a group's services, trust your instincts. Before you pay to join a group or attend events, check the Better Business Bureau: http://www.bbb.org

If you don't want to pay to join an organization, or can't afford to, consider starting your own networking group.

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How to Change Careers Part 3: Making the Change

by Caroline Levchuck
hotjobs.yahoo.com


So you've identified the new career that's right for you. Now you need to start making the switch.

In the third part of our series on changing careers, Richard Bolles, the author of "What Color Is Your Parachute? 2003: A Practical Manual for Job-Hunters and Career-Changers," offers strategies for starting a career change.

Bolles advises talking to at least five people who are successful in the field you want to pursue.

"There are four simple questions you need to ask [these people]," said Bolles in an interview with Yahoo! HotJobs.

Once you've gotten answers to these questions, you're on your way.

The Best of Times

When talking to someone in your desired industry, the first question a career changer should ask is "What do you like best about your job?", advised Bolles.

This question serves two purposes.

First, you learn about the rewards and advantages of the job.

Second, you have an opportunity to become familiar with the industry vocabulary. People will speak enthusiastically about their job's rewards, and you can pick up essential jargon by listening.

The information you collect here becomes especially helpful for future job interviews.

"If you've [spoken to] enough people, you start to speak the language they speak. When you go for an interview for a job, you speak as an insider instead of an outsider," said Bolles.

The Worst of Times

The second question that a career changer should ask someone in their target industry is "What do you like least about your job?," advised Bolles.

"You can find out where the land mines are hidden," said Bolles.

This question helps you identify the job's challenges and anticipate potential pitfalls. It will also help you maintain realistic expectations. For example, you might discover that a job involves more administrative work than you'd like, or that it requires more travel than you're willing to do.

"That's where the revelations come from," said Bolles.

Getting Out of the Gate

The third question that a career changer should ask someone in their desired industry is "How did you get into this [field]?," recommended Bolles.

"That's where the fascinating stories lie," said Bolles.

These stories give you essential insight into the career-change process.

"[They] are useful because they can give you new ideas on how to break into a field, as well as give you encouragement that it IS possible," said Bolles.

You might mistakenly believe that you need a degree or special knowledge to be successful in your chosen field. But you can learn that there are many different ways to get started, said Bolles.

Referrals

The fourth question that a career changer should ask someone in their target industry is "Can you suggest any other people I can talk to in the field?," advised Bolles.

"Most likely they do know people [in the industry]," said Bolles.

Bolles recommended that you ask the person if they will call the referral in advance for you.

"[An advance call] often kicks open a door that might be shut. It's [the referral's] friend who's called for you, instead of a stranger. That's how you get in the door," said Bolles.

If your referrer won't or can't make the initial contact, ask if you can mention their name when contacting the referral.

Always try to get the names of at least two referrals for informational interviews. And always send a thank-you note to everyone who was kind enough to meet with you.

Job Info , Jobs Sources , Employment

Reapplying for a Job After Rejection

by Caroline Levchuck
hotjobs.yahoo.com


You've found your dream job at your dream company. You apply. Maybe you even land an interview. What you don't land is the job.

Does this mean you'll never be an employee at The Company of Your Dreams, Inc.? Far from it. Too many job seekers react to a single rejection by crossing that employer off their list when, in fact, having been passed over once might actually give you an advantage as you reapply in the future.

So, how can you turn today's no into tomorrow's yes?

Knowledge Is Power

Just because you were rejected from a job, doesn't mean you didn't come close to landing it. In fact, if you received a form letter -- or your phone simply didn't ring -- you may never know. So, it's time to be bold. Call up the hiring manager or someone you interviewed with and ask for some insight as to why you weren't the best fit for the position. Perhaps you were lacking a specific skill. Maybe you need additional experience. You might even find out they filled the position internally, which isn't a reflection on your abilities at all. If you never got a response you may find out that they never received your resume in the first place.

Next, follow up with someone in the human resources department as to the company's policies on reapplying. Stress your interest in building your career there. Ask if the position is still available and how you might learn of similar openings now and in the future.
Finally, use the knowledge you have of the company to assess your performance and evaluate how well you fit in with the company's culture. Combine this information with what you learn from the hiring manager to

decide if you need additional training and/or experience. Maybe you just need to polish your interview skills or dress and speak more like a company employee.

Persistence Can Pay Off

Did you interview with more than one person? Were you referred to the company through a friend or a member of your network? Contact anyone you know or with whom you had a rapport and pick their brains about the company, additional opportunities and what you could have done to improve your performance or skills.

Work to incorporate these folks into your network by finding ways to help them with their careers and professional development. Pass along a pertinent article or business contact. Invite them to lunch or another social-yet-professional event on occasion. Keep in contact with each on a consistent yet not-too-frequent basis. Make sure they're all aware of your abilities and aspirations. If they're not, ask them to review your resume. This will ensure that they'll think of you when they hear of appropriate openings at the company.

Avoid Being a Pest

While you want everyone and anyone to know of your desire to work for a company, you must avoid looking desperate -- and you must avoid being annoying.

Do not apply for jobs within the company that you're not interested in or remotely qualified for. Hiring managers and human resources professionals will stop considering you for positions for which you are a good fit if they think you aren't taking the process seriously.

However much you wish to work for The Company of Your Dreams, Inc., remember to apply for other jobs at other companies. You can't neglect your career or your bank account while waiting for the ideal opening to become available. More experience will make you more attractive to most employers.

And in the End ...

However many times you reapply at a company, improve your follow-up performance at each instance. Call a few weeks after submitting your resume to make sure it is in the right hands. Send thank-you notes to everyone who interviews you or tells you of an opening.

Keep tabs on personnel changes at the company to the best of your ability. If one hiring manager or supervisor didn't hire you, he or she could leave the company or move to another department. Human resources professionals who may have written you off may have moved on to a different organization altogether.
If you believe at any time that you're being treated unfairly by a company, cross it off your list and don't look back. You don't want to work for any business that might mistreat you.


Job Info , Jobs Sources , Career Opportunity

Six Common Job-Interview Questions

Try These Sample Questions to Help Get Ready
by Tom Musbach


One of the easiest ways to build confidence before a job interview is to prepare answers to questions you might be asked. Whether you're applying for a position as a web programmer, accountant, or legal secretary, interviewers often use some general questions to assess candidates, so you'll increase your chances for success if you prepare for them in advance.

Six common questions are listed below, along with insights from several recruitment professionals about how to answer. As part of your interview preparation, take the time to formulate answers to each question, focusing on specific tasks and accomplishments.

"What are your strengths and weaknesses?"

This is one of the most well-known interview questions, and interviewers often ask it indirectly, as in, "What did your most recent boss suggest as areas for improvement in your last performance review?"

Lindsay Olson, founder of Paradigm Staffing Solutions, a firm specializing in hiring public relations professionals, suggests tailoring your "strengths" answer to skills that will benefit the prospective employer. Though you may have a knack for building gingerbread houses, it might be of little value for the job at hand.

When it comes to weaknesses, or areas of growth, Olson recommends building on your answer to include "how you have improved, and specifics on what you have done to improve yourself in those areas."

"Why did you leave your last position?"

"Interviewers will always want to know your reasoning behind leaving a company ? particularly short stints," says Olson. "Be prepared to tell the truth, without speaking negatively about past employment."

"Can you describe a previous work situation in which you ... ?"

This question comes in many forms, but what the interviewer is looking for is your behavior on the job. Your answer could focus on resolving a crisis, overcoming a negotiation deadlock, handling a problem coworker, or juggling multiple tasks on a project.

The theory behind this type of question is that past behavior is the best predictor of future behavior, according to Yves Lermusi, CEO of Checkster, a company that offers career and talent checkup tools. "The key to responding well is preparing real job examples, describing your behavior in specific situations that demonstrate important skills that the job requires."

"What is your ideal work environment?"

This question is not about whether you prefer a cubicle or an office, so think broadly to include ideas about supervision, management styles, and your workday routine.

Bob Hancock, senior recruiter for video game publisher Electronic Arts, says that he uses this question with candidates because it can give "a sense of their work habits, how flexible they are with their schedules, and how creative they are."

"How do you handle mistakes?"

The best strategy for this general question is to focus on one or two specific examples in the past and, if possible, highlight resolutions or actions that might have relevance to the job you're interviewing for.

"Employers want to know they're hiring someone with the maturity to accept responsibility and the wherewithal to remedy their own mistakes," says Debra Davenport, a master professional mentor and columnist for the Business Journal in Phoenix.

"What is your most notable accomplishment?"

Paradigm Staffing's Olson suggests that candidates think of three or four accomplishments and quantify what their actions meant in terms of increasing revenues, saving resources, or improving resources.
"Being able to quantify your achievements in your career will launch you ahead of the rest," she says, "and demonstrate your ability to do the same as a future employee."

Job Info , Jobs Sources , Career Opportunity

The Job Shadow Knows: Try on a Career Before You Commit

by Caroline M.L. Potter, Yahoo! HotJobs


Dreaming of pursuing a new career? Take a step closer to making it a reality through job shadowing.

Says certified career coach Hallie Crawford, "Job shadowing is a great way to get a sense of what it's truly like working at a specific job. There's no way to be 100% sure you're going to fit into a position until you've actually tried it -- and shadowing or volunteering is as close as you can get."

Job shadowing involves following, or shadowing, a professional throughout a workday (or work week) to get a close look at what a particular job involves. It's an ideal way to determine if you might really be cut out for a career -- or not. You may have always wanted to work as a chef only to spend a workday with one and learn that you don't enjoying being on your feet all day. Conversely, you may find that you enjoy the excitement and interaction that you witness while shadowing a seasoned sales professional.

It's a Good Time

While students and recent graduates have long embraced job shadowing, Crawford, the author of "Flying Solo: Career Transition Tips for Singles," reveals, "This is now something everyone should consider, especially in this economy. You have to be more assertive than ever with your career, and asking for the opportunity to shadow someone is a way to not only learn what that job is like, but to expand your network as well."

Crawford, who is based in Atlanta, notes, "Certain industries lend themselves well to job shadowing, including medicine and the law." However, you can usually plan a job shadow for any kind of job. Your college's career center, alumni association, or your local Chamber of Commerce can all be instrumental in helping to arrange a job shadow if your immediate network doesn't yield any possibilities.

What You Should Do

When you show up for your shadowing assignment, make sure you do a little homework to make the most of it. Research the company, its competitors, the industry, and the position of the person you're tailing so you have a context for your new experiences. Come prepared to merely observe, but be ready to roll up your sleeves and work as well.

Ask to spend the last few minutes of your day reviewing your experiences with the person you're shadowing and getting answers to questions you may have. Solicit feedback as well.

Be sure to thank your job-shadow host, either over email or with a handwritten note. Make every effort to maintain your new contact as an active member of your network. You may even ask her to help you pursue additional job shadowing opportunities within the industry so you have the broadest picture possible of the profession.

While job shadowing is essential when planning a career switch, it probably won't answer every question or banish any doubt you may have. Crawford points out, "You have to do the work required to determine if a job is the right fit, but after that, you have to go with your gut and decide whether to dive in."


Job Info , Jobs Sources , Career Opportunity

Top Certifications to Enhance Your Career

Targeted Training and Good Salaries in Less Than Two Years
by Amelia Gray, FindtheRightSchool.com


Looking for a career change, but not sure you're ready to spend years in school? No matter what you're looking for in your job future, certifications can bring big changes. These certifications are concentrated career-advancers that can give you the targeted training you need to prove your knowledge to hiring managers. Become indispensable in your field with a shorter degree commitment than either a bachelor's or associate's degree.

Cisco Certified Network Associate
This essential IT certification proves your skill with the industry's most ubiquitous networking products. CCNA training prepares IT professionals to mitigate security threats and work with wireless networking technology. CCNA training is a must for anyone interested in network administration, information systems, and management. Network and computer systems administrators saw mean annual earnings of $67,850 in 2007, the BLS reports.

Dental Assisting
When dentists want to expand their business, assistants are often the first hires. Excellent job prospects are expected, with 82,000 new dental assistant jobs projected to enter the field through 2016. What's more, this growing, interesting career can be had with a short certificate program. Dental assistants earned mean annual wages of $32,280 in 2007, the Bureau of Labor Statistics (BLS) reports.

CompTIA Project+
Gretchen Koch, director of skills development programs at CompTIA, reported to Computerworld that as of late July, The Computing Technology Industry Association awarded 20 percent more Project+ certifications than in the previous year. According to CompTIA, the certification "allows employers to validate the basic project management skills of any employee." In plain English, that means you get a little more control over your climb up the ladder.

Court Reporting
This specialized career combines elements of transcription, reporting, and skilled labor. Career prospects for court reporters are expected to be excellent for those with certification, the BLS reports. Salaries are also looking up: In 2007, court reporters saw mean annual earnings of $48,380. This criminal justice career requires only a short certificate program, making training to become a court reporter a solid option.

Microsoft Certified IT Professional
In the IT world, certification is a way to stay current and distinguish your skills in a swiftly changing job environment. IT infrastructure is the focus of this certification, which gives students focused training in an essential element of the industry. Windows system administrators benefit the most from this certification. According to the BLS, computer support specialists and system administrators saw mean annual earnings of $67,850 in 2007.

Paralegal
Working behind-the-scenes in a law firm could be one certification away. If you already have a bachelor's degree in another field, you might feel like you're stuck in one industry for the rest of your working life. Fortunately, certification programs open up your options. Earning a certificate in paralegal studies could have you earning mean annual wages of $47,600, as reported by the BLS. If you don't have a bachelor's degree, an associate's degree in the field is all you need for most positions.

Accounting Clerks
While fully licensed accountants require years of school, the clerks who work with them need only a certificate, which stands in for valuable work experience in the field. Salaries for the career are another perk of gaining the knowledge that will have you doing your own taxes every year. Bookkeeping, accounting, and auditing clerks earned mean annual wages of $32,780 in 2007, the BLS reports.

Fire & Emergency
Hiring managers for fire department and EMT personnel are looking for the kind of worker that is trained, professional, and able to go to work in stressful situations. Certification in fire and emergency services gives you a background in policy and safety guidelines that will prepare you to work in this important field. In 2007, fire fighters earned mean annual wages of $44,130, according to the BLS.

Graduate Certifications
Add to your existing bachelor's or master's degree with a certification that can take your career to the next level. The business, IT, and vocational certifications at the graduate level offer a range of advanced training opportunities. Graduate certifications are available in information systems, Six Sigma, quality assurance and other fields.

While no certification program can guarantee career advancement, a new job, or a particular salary, they're one way to advance your skills without spending years in school. Whether you're in a career with a swiftly changing job description or trying to leave your current dead-end job for greener pastures, certificates offer an alternative to a traditional associate's or bachelor's degree.

Amelia Gray is a freelance writer in Austin, Texas.

Job Info , Jobs Sources , Career Opportunity

A Stimulus Plan for Your Job Search

by Doug White, Robert Half International


In an effort to revive the economy, Congress recently passed a $787 billion stimulus package. There are probably days when you need your own stimulus plan. Like the economy, you may feel stuck in a slump, especially if you've spent months looking for employment. But instead of losing heart, use this multifaceted plan to recharge your job search:

Build Up Your Networking Infrastructure

The road to a new job often begins with a member of your professional network. Deepen your contact list by meeting new people in any way you can. Get active on networking sites such as LinkedIn, Facebook and niche portals relevant to your industry. For instance, DesignerID is geared specifically toward graphic designers.

Supplement your online efforts by joining professional associations and regularly attending industry events where you can meet others face to face. You also might look into support groups for out-of-work professionals. As the recession has intensified, more people are gathering both online and off to commiserate and share employment leads, interviewing advice, and job-hunting war stories.

In addition, remember that you never know who might be able to offer an "in" with an employer. Spread the word about your job search and career goals to everyone, from friends and relatives to neighbors and former classmates.

Invest in a Targeted Resume

Customization is king. Don't blindly blast the same one-size-fits-all resume to every employer with an opening. While it's smart and efficient to create a solid basic resume, take the time to tailor your document to the specific opportunity. The extra effort can yield huge dividends. Research each prospective employer and mirror the language from the job posting to play up your skills, qualifications and accomplishments that directly relate to the position. Reviewing the firm's website, marketing materials, and recent annual reports will give you a good sense of its mission, history and culture.

You'll gain even more of an edge by submitting a well-crafted cover letter -- a valuable sales tool that many job seekers fail to utilize. Within the letter, expand upon your biggest strengths, highlight your knowledge of the firm, and reiterate your enthusiasm about the job.

Ease Anxiety Through Action

Does your self-confidence need a bailout? A protracted job search can understandably test anyone's pride and patience. But don't let fears and frustration undermine your focus. Hiring managers will want to know what you've been up to beyond just "looking for a job." Instead of wallowing in worry, turn downtime into learning time. Stay current on industry trends and expand your skills by taking a professional-development class, attending conferences, continuing to read trade publications, or even teaching yourself a new software program.

Pursuing temporary work is another smart way to show employers that you've remained engaged while on the job hunt. Many organizations that have instituted hiring freezes or laid off employees due to the recession are seeking the services of interim professionals to keep productivity and service levels high. Project work allows you to stay busy, make valuable new contacts, earn money and get your foot in the door with companies that, at some point, will again be looking to hire top-quality full-time employees.

Robert Half International is the world's first and largest specialized staffing firm with a global network of more than 360 offices worldwide. For more information about our professional services, please visit www.rhi.com. For additional workplace articles and podcasts, visit www.workvine.com.

Job Info , Jobs Sources , Career Opportunity

by Lila Daniels, FindtheRightSchool.com


In work, as in life, crushes come and go.

Who hasn't been seduced by a hip, downtown office or some stellar-sounding perk? But soon, the bloom is off the rose and there you are, toiling away at a job you barely tolerate. The reason career crushes crash and burn is that they aren't built on anything real. True love is built on hard work. In the job world this often translates to schoolwork and a willingness to start from the ground up.

It was true for Dan Lyons, a freelance television producer. "After getting a bachelor's degree in communications and spending a summer at film school, I spent a lot of time at my first job answering phones," said Lyons. He stuck with it and now has a career that takes him all over the world, working with engaging people from scientists to celebrities.

In addition, the Bureau of Labor Statistics (BLS) reports that producers earn a median salary of $61,090. Sounds like a dream, right? Perhaps, but Lyons said the job isn't for everyone. There are long hours and lots of airline travel involved. So, how do you figure out the career that is made for you?

A Career You Can Commit To

Spend some time thinking about all the ways people find deep satisfaction in life --perhaps through their creativity, their connections to others, by traveling to foreign shores, or even just being outdoors. Then, figure out what motivates you beyond the paycheck.

When you're trying to write your own career love story, it never hurts to hear how others fell head over heels. It's equally important to get all the facts before jumping in. Here are a few fairy tale careers and the real facts that go with them, including BLS median salary statistics.

Public Relations

Even before we fell for Samantha Jones' fictional PR career in "Sex and the City," public relations posts have been objects of affection. Some fall for the celebrity angle. Others are drawn to the ever-changing nature of the work. In an interview for "On The Page," Melissa Menta says she feels lucky to have her job. She describes her work as an executive director of public relations this way, "Some days I sit and write and I think strategy and corporate, other days it's celebrity stuff. It doesn't ever get boring."

The Real Facts: To make this career match, you'll need a degree in public relations or communications, some prior experience, and the ability to multi-task big time. What you get is a dynamic job working with powerful, interesting, and even famous people. Specialists in PR earn median salaries of $49,800, while managers make $86,470.

Chef

When asked by the Naples Daily News what inspired him to become a chef, Mark Thomas Beatty replied that he loves food. This is a common ingredient to many chef's career love stories.

The Real Facts: You'll need to blend a stint at culinary school with your passion for food. Long hours on your feet and constant pressure, along with working weekends and holidays, will test your mettle. If you're meant to be a head chef, median salaries are $37,160.

Wedding Consultant

What better way to fall in love with your work than to be around people who are madly in love with each other? Sure, you might run in to a bridezilla every now and again, but how many other job descriptions include wine and cake tastings? Weddings are big business. The Association of Bridal Consultants calls it a $165 billion industry, with 2.4 million weddings in the U.S. every year.

The Real Facts: Many wedding planners start out with hospitality training -- working as caterers or event planners often for a high-end hotel or resort. With experience and industry connections, they branch out on their own. Salaried meeting and event planners earn a median salary of $43,530. Some independent wedding consultants charge between 10 and 20 percent of the overall cost of the wedding, while others charge a flat fee.

Before You Settle Down

You wouldn't get married on the basis of a few dates, so don't even think of committing to a career on a whim. It's important to take your career possibilities for a test drive. Talk to some professionals in the field that interests you. If it still sounds good, start taking some courses on campus or online. Many schools offer internships, perhaps the best way to road test your dreams.

Once you've found the match made for you, be prepared to pay your dues. Take some career advice from Dan Lyons: "While you've got to start somewhere, don't get too good at the grunt work. Do your job well, but show them you've got potential to do more."

Lila Daniels is a freelance writer living in Vermont. She previously worked in higher education publishing and as a high school art teacher.

Job Info , Jobs Sources , Career Opportunity

Cover Letters that Catch the Eye

by Heather Boerner, for Yahoo! HotJobs


Throw away your form letter. These days, getting your cover letter noticed means getting creative.

"A good cover letter can be the difference between getting a job and not getting a job," said Gretchen Hirsch, writing coach and author of "Talking Your Way to the Top." "How you stand out, how you tell your story, is with cover letters."

Consider these tips from hiring managers and writing coaches:

Start Strong

News reporters know most people only read three paragraphs, so they lead with the most important information. You should, too. Start with a relevant professional accomplishment, said Sherry Mirshahi, a resume writer and interview consultant with Interview Roadmap.

"The accomplishment should be aligned with at least one of the qualifications the employer seeks," she said. "This encourages the reader to continue reading and automatically positions you as an expert."

Keep It Employer-Focused

Talk about how the job fits your goals in the interview. Use the cover letter to show how you can help the employer meet her goals, said Alison Farrin, hiring manager and owner of Innovative Pension.

Make sure your cover letter shows that:

* You've looked at the company website and know what they do.
* You can help cut costs or increase profits.
* You have something that makes you special and will make the company special.

Farrin suggests the following example:

The description of your company's range of services indicates that you place a high value on quick response to clients but with particular attention to details. In my position with XYZ Company, I was employee of the month six times based on my fast, accurate service record. I look forward to improving on that record with a company that values my skills in this area.

"If I received a resume that took the time to come up with anything remotely close to this kind of thoughtful information, once I picked myself up off the floor, I would be picking up the phone," she said.

Write a 'Charticle'

Short charts in magazines attract more eyes than long articles. So ditch paragraphs in favor of columns, said Malcolm Munro, a career coach and author of "Marketing Yourself for Your Dream Job."

In one column, list the attributes the employer needs. In the next, show how you meet them. For instance, if it asks for four years experience, list that you have six. If it asks for a self-starter, list your experience starting and leading a team and how it increased profits.

Keep It Short

"If you're a hiring manager and you're going through resumes for eight hours a day, cover letters better be real short," said Munro. "No one wants to read a long one."

Keep it less than one page with lots of white space and in 12-point type. If it's longer, ask yourself if each sentence meets the qualifications in the first section. If not, cut it.

Munro says, "What you're telling the hiring manager [in a short cover letter] is, 'I'm the perfect fit, write notes here and call me in.'"

Job Info , Jobs Sources , Career Opportunity

Are You a Doer or a Thinker?

Use Your Personality Traits to Help Find a Job
by Maria Hanson, LiveCareer.com


Are you a doer or thinker? Creator or helper? According to John Holland's widely accepted psychological theory, people fall into one of the seven different personality types. Use your type to find a job with ease:

DOER (Realistic)

You get satisfaction from getting things done. You also like physical activity and working with your hands.

Doer Job-Search Tips

Since Doers thrive on accomplishment, social psychologist Rachelle J. Canter, author of "Make the Right Career Move" suggests "setting challenging daily goals, and constantly upping the numbers." For instance, decide to make 10 networking calls a day for a few days, then 15, then 20. Also, be sure to take frequent breaks from the job search to exercise or do a favorite hobby. You'll come back to your job hunt refreshed.

THINKER (Investigative)

You have a great deal of curiosity about the world. You also enjoy problem solving and are analytical and methodical.

Thinker Job-Search Tips

Put your curiosity and analytical ways to good use by researching companies and positions. Stand out from the competition by incorporating this information into a highly customized resume and cover letter.

PERSUADER (Enterprising)

You like to talk with, influence, and persuade others. You're confident, assertive, and tend to be a leader.

Persuader Job-Search Tips

"Persuaders have a natural affinity for the critical marketing demands of a job search," says Canter. It should be easy for you to create a results-focused resume, define your competitive edge or sell your strengths whether you are networking or in an interview.

ORGANIZER (Conventional)

You are a conventional type who shows careful attention to detail, are well organized and like things to be in good order.

Organizer Job-Search Tips

You'll excel at putting together a helpful system for organizing contacts, meetings, information, and ticklers for follow up, says Canter. Spreadsheets are your friends. Use them efficiently to expand your job search.

CREATOR (Artistic)

You are original, creative, and adaptable. Thinking outside the box is your specialty.

Creator Job-Search Tips

Take advantage of your adaptability and resourcefulness. Don't be afraid of applying to jobs in career fields and work environments that you've never considered before.

HELPER (Social)

You are very social and enjoy giving advice, helping others, and teaching.

Helper Job-Search Tips

Identify all the ways you can help a prospective employer. Highlight your ideas in your resume and cover letter and make sure you bring them up in an interview.

SERVER (Attentive)

You have great patience and enjoy helping others and looking after their comfort and personal needs.

Server Job-Search Tips

Your patience and persistence will come in handy during the sometimes lengthy process of a job search. Use your compassion to empathize with busy recruiters and overwhelmed hiring managers while expressing your continued interest in a job.


Job Info , Jobs Sources , Career Opportunity

8 Tips for Handling a Toxic Coworker

by Caroline M.L. Potter, Yahoo! HotJobs


Times are tough enough without having to deal with a toxic coworker; but if you do, you may be stuck with them longer than usual, thanks to a weakened economy. Consider these hints to ease the tension:

1. It's business, not personal. Elayne Savage, author of "Don't Take It Personally! The Art of Dealing with Rejection," says, "It's way too easy take something personally and think behavior is about us, when it is really about the other person."

2. Avoid negative bonding. "At some point, the negative person will complain about something that resonates with you and your circumstance. Do not join in!" warns corporate relationship expert Tony Chatman. "Don't even empathize. If you 'bond' with someone on a negative issue, they will feel that they have found a partner in their distress and they will look for you every time they feel something negative," he states.

3. Find out what's really eating you. Darcy Eikenberg, a professional coach and HR expert, urges professionals, "Know why this person is bugging you. Sometimes we're annoyed by someone who actually reminds us of the worst qualities in ourselves. For example, the workplace whiner may actually be expressing things you're thinking but don't feel safe to say. As Stephen Covey says, 'Seek first to understand' -- knowing why this person's behavior bugs you is the first step to changing your reaction to it."

4. Don't get too close. Workplace expert Donna Flagg, author of "Surviving Dreaded Conversations" to be published in October 2009, thinks steering clear is a solid survival strategy. "Keep a safe distance so as to avoid getting sucked into the toxicity. It's contagious," she believes.

5. Seek a sympathetic shoulder. "Unfortunately annoying coworkers are a hidden reality from most job descriptions," reveals workplace legal expert and former prosecutor Robin Bond. "Sometimes the best remedy is trading stories with a close friend (outside of the office) and finding humor and comfort in knowing you're not alone," she counsels.

6. It's all about inclusion. "If you really want the person's behavior to shift," suggests Amy Dorn Kopelan, co-creator of www.thegurunation.com,"try to include the toxic-minded people in more and more activity. Ask for their input. Ask for ideas. Don't let them grumble their way to effective discontent with the business and with the people around the office."

7. When in doubt, check it out. Is a coworker really acting in a toxic manner or did you get their tone wrong? Savage recommends, "Check out what you thought you saw or heard so space doesn't get filled with hurt feelings, anger, and resentment. Something on the order of, 'This is what I heard you say. Is it what you meant?' can work wonders."

8. Exit, stage right. Babs Ryan, who wrote "America's Corporate Brain Drain," says you may have just one option in the end. "Only 1 percent of bullies are fired; action is usually taken against the [bully's] target. If you work with a toxic coworker, your only choice may be to leave as quickly as possible -- especially if the company supports that bully repeatedly and has already exited several of the bully's targets," she states.

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Vacations Take a Hit From Recession

Creative Planning Tips Can Safeguard the Benefits
by Tom Musbach, Yahoo! HotJobs


As personal spending dips and workers take on extra duties and hours due to the recession, many Americans are scrapping vacations this year.

When asked how the recession has changed their 2009 vacation plans, 61% of Yahoo! HotJobs site visitors responded that they are not taking a vacation at all. An additional 7% said they are taking less vacation time this year.

The informal online poll, conducted in the second week of May with over 6,000 responses, includes participants who are unemployed.

Last year a similar survey found 51% of workers planning to forgo vacation. Common reasons for skipping vacation include financial concerns, lack of employment, or fear that a vacation might threaten one's job security.

Use It or Lose It?

The recession may also redefine vacation benefits for many workers. In March the Society for Human Resource Management (SHRM) found that 17% of companies had reduced employee benefits in the prior six months. Of that group, 40% had cut back on paid vacation benefits.

In addition, some companies are forcing employees to take accrued vacation time this year as a cost saver.

"If workers take vacation, it's a way of saving on cash flow for the business," says Bob Cartwright, president and CEO of Intelligent Compensation, LLC, in Austin, Texas. "The message [from some employers] is basically, 'Take your earned vacation and get it off the books.'"

The practice also prevents employees from hoarding vacation time as a hedge in the event they lose their jobs, notes Cartwright, who is a member of the SHRM Compensation, Benefits, and Total Rewards Expertise Panel.

"I understand the fear behind the decision to not take vacation, however, I think it's a bad idea not to take a vacation at all," says Cali Yost, founder and CEO of Work+Life Fit, Inc. "We all need a break, especially in today's economic climate, where we are probably working harder in terms of more hours, or doing more work during our normal hours."

Creative Options

For people planning to skip vacation due to financial concerns, Yost says, "Some of the most relaxing vacations can involve not going away at all." Activities might include:

* Sleeping in.
* Borrowing from a library two or three books you've wanted to read.
* Cooking a meal or having a picnic with family or friends.
* Playing "tourist" in your home city, visiting museums or historic sites.

If uncertainty about job security is a worry for you, Yost says, "This isn't the time to book a three-week vacation."

She suggests taking vacation in smaller chunks, such as turning Friday or Monday breaks into long weekends, and planning breaks far enough in advance so there is plenty of coverage while you're away.

"Time away from the job -- even if it's simply time spent at home relaxing, reading, or puttering in the garden -- can be wonderfully refreshing and revitalizing," says Liz Bywater, president of the Bywater Consulting Group, which helps improve organizational performance. "People who take even a few days off at a time are likely to return to work with greater peace of mind, enhanced perspective, and improved ability to concentrate and make sound decisions."

Career Opportunity

New Grads: What to Do When You Can't Get the Jobs You Want

New Grads: What to Do When You Can't Get the Jobs You Want
by Caroline M.L. Potter, Yahoo! HotJobs


You've spent four years pursuing a profession from the comforts of a classroom, hoping that when you earned your degree, a job offer in your chosen field would follow. But then the recession hit and job openings -- for seasoned pros and college grads -- grew a bit scarce.

Says Matt Smith, from Responsible Outgoing College Students (ROCS), a small staffing and recruiting services company that helps companies find the top talent in the Washington, D.C., area, "I was in a panel speaking with alumni from my college and they're worried about what they're going to do after graduation, wondering, 'What's the environment like? Am I going to get hired right away?' A lot of graduates are very idealistic and want a job they're going to love, but the reality may be different."

What should graduates do when the jobs they've dreamed of have dried up? Read on for expert advice from Smith and others who help twentysomethings find their way.


1. Adjust your expectations. Alexandra Levit, author of "They Don't Teach Corporate in College: A Twenty-Something's Guide to the Business World," says, "Most people don't develop careers related to their majors anyway, and even if they want to, if the field is competitive it will probably happen gradually over time. For your first position, adjust your expectations and look for something that allows you to master the transferable skills that will serve you well no matter what future path you decide to pursue."

2. Crack the networking nut. Smith shares, "We encourage students to figure out how to network. At my alma mater George Mason University, we have a small alumni base, but 70% of our alumni live within 30 miles of our campus. There are a lot of young people out there in jobs and they are very approachable. College students should go to alumni events while they're still in school to make connections early in the game."

3. Don't rely only on resumes. "At this point in the game, just sending in a resume isn't going to do anything," Smith reveals. "A lot of hires are based on referrals. Reach out and call alumni. Identify people who work in your target industry or company. Offer to meet them for happy hour. Of course, don't be a dummy and get drunk, but have a drink with alumni. They want to talk to young people and connect. And if you can make a connection and get a current employee to submit your resume (to a potential employer), odds are you'll probably get an interview out of it," he concludes.

4. Find or create volunteer opportunities. "Get to know individuals employed at target organizations who are in a position to hire you as an intern/volunteer or refer you internally," urges Levit. She points seekers to online and personal networks, saying, "Searching LinkedIn.com and asking your parents' friends and your college professors/internship supervisors can prove helpful in this regard.

"Asking for a 30-minute informational interview about the field is more effective than asking for a job. Once you get to know someone, you can then see if she needs a hand. It's hard to pass up free help, and once you're in the door of the organization, you're in a much better position to get a paid gig there."

5. Expand your horizons. If you don't live in a magnet city for your industry, you may need to move -- but don't move until you've got the job. Smith says, "If you're in a fraternity or sorority, or have family, see if you can crash on someone's couch (in another city) and do interviews for a week. If you can list this local address on your resume, that's even more ideal."

Levitt doesn't recommend moving before you have a job, pointing out, "This depends on your personality, but I'd recommend staying put until you have a job offer in hand and a paycheck on the way. If you have your heart set on moving sooner rather than later, then you should be prepared to take a less desirable job to cover your living expenses while you explore your options. The last thing you need is to sink further into debt because of an impulsive decision."

6. A part-time job is still a job. Having something on your resume is better than nothing. According to Smith, "Taking a part-time job shows that a candidate has to pay bills and cares about personal finances, that he's motivated and hungry. I'd take someone who's been doing this rather than someone who has just been interviewing the whole time. It demonstrates a strong work ethic."

7. Make the most of your current job. If you've got a job that's "just a job," you can still use it to help you get to where you want to go. Matt acknowledges, "The hardest part about being in something you don't exactly like is it that it can affect your overall performance. When you feel like that, look for other responsibilities assume. See if there's another group of tasks that you can get involved with."

Tom Moore, co-CEO and founder of ROCS, agrees, saying, "What I suggest to a lot of students is if they get any job, volunteer to organize an event so you can use your finance or other skills. Get creative where you can apply your expertise in different ways. People will notice your contributions."

8. Put things in perspective. Don't get caught in the self-pity trap if you can't find the job of your dreams just yet. Smith notes, "Talking to your parents and family friends about their experiences living through similarly tough times can help put things in perspective. There's no shame in doing what you've got to do, economically speaking."

Moore reminds seekers, "Whatever you're passionate about, keep focusing on that. Attend conferences. Keep yourself motivated by reading newspapers and blogs so you feel connected to your goal, no matter what your current job is."

9. Have a Plan B. Smith admits, "A lot of students shut their minds off to certain opportunities, but you have to have an open mind and consider different possibilities. You may want to be in marketing, but in reality, you may not be a good marketer. However, you may be a really good salesperson. You'll never know if you don't explore all your options."

10. Internships aren't just for undergrads. "It's never too late to do an internship," Levit reveals. "In fact," she says, "the trend is swinging older. Baby Boomers who are mid-career and using an internship as the jumping off point to switch into a new field represent the fastest-growing population of interns."

Moore advises, "If you graduate and you don't have any internships, you're behind, but it doesn't matter if your first job is an internship. It's never too late." Smith adds, "And if you don't have internships, be open to temp work. We offer students the ability to do project or temp work at companies and many often wind up getting a full-time job offer out of it."

Career Opportunity

'I Don't Know Any Professionals! How Do I Network?'

Networking Begins at Home
by John R. Platt, Experience.com


You've heard that old adage, "It's not what you know, but who you know." But what if you don't know anybody, then what?

First off, let's back up. Why do you need a network? A network can serve many purposes: It can serve as a support group, a source of information, a source of job leads, and as a source of actual business. Your network is your family, your expert sources, your connections to potential employers, and the people with whom you do business.

Now, you're assuming you don't know anyone professional. Are you sure about that? Even if you're new to the working world, you already know many people who can help you get a good start.

Look at People You Know

* Your parents and relatives. They might not be able to help you directly (nepotism is a terrible way to start a career), but they might know people who can help you. Ask for introductions.

* Your neighbors. You've grown up next to these people for years, and that kindly Mr. Rogers down the street could help you get into television if you talk to him.

* Your teachers and professors. Educators get besieged by requests for recommendations, but if you have a good relationship with any of them, build upon it. Also, think about guest speakers or lecturers you may have heard while you were in school. Write them and see if they write back.

* Old bosses from part-time jobs. If you worked a dead-end job in high-school or college, you may be surprised to find out how and where your old boss has moved on. Keep in touch.

* The people you interview with, even if you don't get the job. Keep in touch. They might think of you later.

* Your friends getting into the job market. Now is the time to get in touch and turn those friendships into a professional network. As they climb up the ladder, you'll both find opportunities to help each other.

Generating Professional Contacts

You can also generate new professional contacts online and in your community. If you read about someone who sounds interesting, reach out and make contact. Show that you've got a good mind and a good personality. You never know where that will go.

The real work begins once you get started in the job force. The best professional contacts will probably be developed in the context of your job. Maintain good records of who you meet, the context in which you met them, and what they do. Find reasons to keep in touch with the best of them. Join a professional social networking site like LinkedIn to help maintain your network, and maybe even to show it off.

Throughout your professional life, your network will serve different purposes. It will also change over time -- as it builds up, becomes refined, and sometimes breaks down. But it likely will be the lifeblood of your career.

6 Steps to a Killer Cover Letter

by Gary Swart, oDesk.com


There are thousands of ways to ruin a cover letter. If there's one thing I've learned after seeing hundreds of thousands of job applications in oDesk's marketplace, it's that jobseekers shoot themselves in the foot way too often. Every missed detail of your cover letter gives a hiring manager reason to move to the next candidate in the queue of 50, 80, 100 resumes.

After more than 200,000 contract jobs, the oDesk community has gathered some practical wisdom about what makes a cover letter work. Low-key professionalism goes a lot further than hyperactive salesmanship -- save that for your "American Idol" audition.

Here are six tips for more effective cover letters:

* Keep it short. If your cover letter is as long as this article, cut it by at least two thirds. A personal greeting, a couple sentences summarizing your resume's highlights, and maybe another sentence or two about additional -- and very relevant -- points. End with a polite closing, asking for the interview. Anything else and the reader's eyes glaze over. Just remember that The Gap doesn't put all of their merchandise in the window.

* Follow directions. If you're asked to answer specific questions or include a key word in the email's subject line -- do it! You'd be surprised how many people will, say, separately attach their resume in response to job postings that say "No Attachments!" They're the first to be rejected.

* Never use a canned cover letter. Whether hiring full-timers or freelance contractors, managers can spot "generic" from a mile away. The right couple hundred words will prove you read the entire job post, offer the required skills, and care enough to type a succinct letter.

* Watch your tone. You should sound serious yet relaxed. This is a letter from one professional to another. Don't be funny, wordy, or overly flattering. Helpful, yes -- desperate, no. While you're selling your phenomenal skills, don't come across as arrogant; confident is good, cocky is fatal. You want hiring managers to see that you're here to help them, not to prove you're a divine gift to us mere mortals.

* Easy on the jargon. Use technical terms correctly and cut out the marketing-speak. The buyer won't be impressed by your "forward-looking strategic plans to actualize your proven potential to deliver maximal results that drive customer satisfaction." Contrary to some job-hunting guides, you cannot hypnotize the buyer with "energizing" buzz words.

* Link to examples. Provide links or attachments to relevant work samples as requested. If you've got more online, offer a simple master link, not an obsessive list of URLs to everything you've ever done.

You've worked hard to polish your resume, and you already understand the magic of spell-check and the value of having a friend look it over. But that won't help if your cover letter fails. Make it a concise, effective teaser. If Hollywood can boil a two-hour movie down to a 90-second preview, you can get your cover letter under 300 words and manage to leave your audience wanting more.

Gary Swart is CEO of oDesk, the marketplace for online workteams.

Job Info , Jobs Sources , Career

The Most Dreaded Interview Question

And Dreadful Real-Life Answers to It
by Maria Hanson, for LiveCareer


"What's your biggest weakness?"

If your resume is good enough to get you an interview, you probably won't escape this question. Hiring managers inevitably ask it, and job candidates invariably loathe it.

Some uninformed job seekers, however, do a complete face plant in response, giving answers like these real-life ones supplied by top hiring professionals:

* "Brownies." (From Barbara Schneider, director of staff sourcing, Oasis Outsourcing)

* "Well, I had bronchitis last spring." (From Christine Richardson, director of career services, Cazenovia College)

* "My Chihuahua. I just can't resist him when he looks up at me!" (From Renita Peck, client service manager, Spherion Corporation)

These job candidates clearly had no idea this question would be asked. Recruiters estimate, however, that 90 percent of interviewers ask this question. Why?

"It's a good question for one simple reason," says Jack Williams, vice president of Staffing Technologies.

"Employers want to know if people recognize they have weaknesses, because it's hard to correct problems if a person doesn't know he or she has a problem."

* "I have no weaknesses." (From Elaine Varelas, managing partner, Keystone Partners)

This response makes Varelas shudder. "Please have weaknesses. People who have none clearly have a very poor ability for self-reflection." Knowing your weaknesses is as important is having a clear view of your strengths, interests, and abilities. Taking a free career test is one way to get some insight.

* "I am over-organized, and I drive my bosses crazy sometimes having everything so neat and organized." (From Tina Hamilton, CEO of hireVision Group)

This person was evidently following the all-too-common advice about turning a weakness into a strength. Don't do it. "This answer will guarantee a reflex from the interviewer that will appear as if she is losing her lunch," says Hamilton.

Instead, advises Hamilton, pick an honest challenge or weakness that's not a primary function of the job, and explain how you improved it. Don't stop at your weakness alone.

For instance, if you're a graphic designer you could pick a weakness that doesn't interfere with your core duties, such as organizational skills: "I have a tough time keeping things organized. So I purchased a Blackberry and color-coded folders and now I never worry about where things are. No one would ever guess organization is somewhat challenging for me. " But this answer probably wouldn't work as well for a medical records coder, whose major responsibilities require stellar organizational skills.

* "I am bipolar."

* "I do not own an alarm clock. The noise of it frightens me."

* "I have a bad temper, which sometimes causes me to throw objects."

* "I have a fear of eating in public places, so I prefer to eat under my desk. Can I eat under my desk at your company?"
(All of the above are from Kim Lockhart and Janna DeMarco, of Spherion Corporation)

Honesty is important, but when it comes to this question, keep the skeletons in the closet. "This is not the time to reveal a recent brutally honest conversation with your therapist," says Varelas.

Anticipating "the weakness question" helps you be prepared.

Job Info , Jobs Sources , Career

5 Basic Steps for Starting an Online Business

by Richard Barrington, VendorSeek.com


Even with the ongoing recession, building a business online remains a viable approach for any new start-up. Why? Well, while even online retailers are feeling the pinch of a tight economy, they are also expected to pick up market share at the expense of traditional retailers during this downturn.

So, an online approach is both more sustainable during a slowdown and a way to get more out of the next economic recovery.

First, the bad news: according to a recent Forrester study of 117 online retailers, most expect growth to slow over the next year, and most are seeing the recession impact their bottom lines. Now the good news: roughly 80 percent of survey respondents see online retailing as better equipped than traditional retailing for countering the effects of the recession. This is why online retailers should continue to take market share from more traditional competitors.

However, that does not mean that all online businesses will succeed. There are some fundamental steps that will help an online business get off the ground more smoothly.

1. Research Your Market

Market research should help you determine several quantitative facts about your potential market, including overall size, demographic makeup, growth rate, and income level. These facts can serve as an initial reality check on your business plan, as well as help you make initial projections about the scope of your business. Beyond the quantitative benefits though, some fundamental market research should help you form a mental picture of your typical customer. This mental picture can subsequently inform a variety of other business choices, from e-commerce Web design elements, to where to promote your site, to what range of related products or services to offer.

2. Research Your Competition

Your market may look attractive in isolation, but next you need to assess the competition. Who are the market leaders, and what are their strengths and vulnerabilities? Who are the new entrants into the market, and which ones are picking up market share? Knowing your competition will help you determine where you fit into the marketplace, and this in turn will influence your product, promotion, and pricing strategies.

3. Prepare Your Back-Office Infrastructure

This is a key. For one thing, an online business relies on a technology infrastructure that is affordable and yet will stand up to spikes in volume due to seasonality or successful promotions. Then there are key details such as credit card processing -- things that make the buying process as seamless as possible. For most start-up businesses, basic infrastructure issues such as the technology platform and credit card processing are outside their primary areas of expertise, so outsourcing solutions should be considered.

4. Create an Attractive Online Place of Business Through Web Design

Now you can think about setting up shop. That's precisely how you want to think about e-commerce Web design -- it is your place of business. The look and navigation of that Web site helps you project an image to your customers. Are you hip, or are you traditional? Are you complex, or easy to access? Different positioning calls for different images, but there are two universal rules to e-commerce Web design: Don't look amateurish, and don't make it difficult for visitors to make a purchase. This is another area where outside, specialized help can make a big difference, as opposed to spending time on something beyond your reason for being in business.

5. Use Search Engine Optimization (SEO) to Promote Your Web Site

An online business should focus its promotional strategies on capturing an online audience. This means some nontraditional promotional strategies, such as search engine optimization (SEO) and pay-per-click (PPC) management. SEO helps associate your product or service with Internet searches on related topics. Pay-per-click management allows you to pay for Internet advertising according to the amount of activity it generates, and to monitor the results of that activity. Because the Internet is still a relatively new business medium, promotional techniques and consumer behaviors are changing rapidly. Fortunately, there are specialists who can help you stay abreast of evolving strategies in Internet marketing.

Conclusion

Overall, there are two major principles to apply when starting an online business:

• Your business plan should represent a combination of traditional business methods and techniques specific to the online medium.
• You should identify the tasks where your organization can add value, and outsource functions outside your primary expertise.

Applying these principles step-by-step, as described above, should help you get your online business off to a successful start.

Richard Barrington is a freelance writer and novelist who previously spent over 20 years as an investment industry executive.

Job Info , Jobs Sources , Career

Top 5 Surprisingly Stable Careers

Top 5 Surprisingly Stable Careers
by Amelia Gray, FindtheRightSchool.com


Between bank bailouts and auto plant shutdowns, the struggle to land that new job can look more like navigating a minefield. A career training course in a surprisingly sought-after field could be your answer to the stressful job hunt.

Invest in Career Training

Wouldn't it be nice to find a recession-proof career that you don't have to worry about? With the right education, you can land a job that is more likely to stay stable during an economic downturn. In that sense, an online degree acts as an investment and insurance plan in one. Check out five surprisingly stable careers and learn how to get there.

Stable Career #1: Teaching

As long as there are schools, there will be a need for teachers. A bachelor's degree plus teaching certification is required for the career. If you already have a bachelor's degree, alternative training could put you in the job sooner than you might think. The Bureau of Labor Statistics (BLS) predicts that career opportunities for teachers will grow 12 percent through 2016. Even the salary might surprise you; elementary school teachers saw mean annual earnings of $52,240 in 2008.

Stable Career #2: Dental Hygienist

Open wide! Working as a dental hygienist means you can be a part of the growing health-care industry without spending years in dental school. An associate's degree gives you the training you need to work with patients in a dentist's office or clinic. The career has a surprising amount of growth potential, according to the BLS, with about 50,000 new jobs expected to enter the field by 2016. Dental hygienists earned mean annual wages of $66,950 in 2008, making this a career that rewards you for your education.

Stable Career #3: Graphic Design

This artistic career could have you earning a healthy paycheck in a stable environment. Competition for graphic design careers is expected to be keen in the coming years, but as more print media moves to a Web format, big business looks to talented designers for help. Applicants with experience in Web design are expected to see the best prospects, the BLS reports. Graphic designers saw mean annual wages of $46,750 in 2008. For a career that allows you to combine your technical knowledge with artistic skill, graphic design is a strong choice.

Stable Career #4: Law Enforcement

As long as criminals walk the streets, careers in law enforcement will be in demand. A rise in federal funding could mean more jobs for local and federal police officers. The BLS reports that police and sheriff's patrol officers earned mean annual wages of $52,810 in 2008. While no educational program can guarantee a particular career or salary, the BLS notes that job opportunities in law enforcement will be the best for those with formal degree training.

Stable Career #5: Court Reporter

Put your typing skills to the test as a court reporter. This skilled job will have you listening in on real court cases as you create essential transcripts of the proceedings. Career opportunities for court reporters are expected to see a lot of growth in the coming years. The BLS reports that the industry will grow 25 percent through 2016, much faster than the average for all careers. A healthy salary sweetens the pot: Court reporters saw mean annual wages of $51,960 in 2008. Formal training is typically required because court reporters use specialized equipment.

Online Degrees Offer Convenience

Looking for a way to complete career training without disrupting your life? An online degree could be your answer. Attending school online means studying on your terms, wherever you can find an Internet connection. If you have the self-discipline to set your own schedule, you can succeed in an online degree program.

Whether you train online or in a traditional classroom, hiring managers in the careers above prefer or require formal education among their applicants. Secure a surprisingly stable career, and you may never have to worry about layoffs. In any economic climate, a little job security is a beautiful thing.

Social Networking Basics for Job Hunters

Social Networking Basics for Job Hunters
by Caroline M.L. Potter, Yahoo! HotJobs


Which site is right?

Facebook. LinkedIn. Twitter. There are many sites that foster community online, but not everyone feels bold enough to sign up for all of them.

If you're skittish about social networking, LinkedIn may be the safest choice. LinkedIn has more than 41 million members from around the world, and its mission is to foster professional connections, unlike Facebook or Twitter, which can be used personally, too.

Getting Started

According to Krista Canfield, the career expert and spokesperson for LinkedIn, "I think the reason people are more comfortable with LinkedIn is because it's a professional networking site and you're representing your professional identity online."

Lauren Milligan, founder of ResuMAYDAY, agrees, "If you're just dipping your toe into the social networking water, the two easiest sites to navigate are LinkedIn and Twitter, because you have 100% control over the content." Remember, though, even if you're not comfortable with Facebook, you should have a passing familiarity with it as it's become an important marketing tool for many businesses.

As you build your connections on LinkedIn, be discerning. Reach out to people you do business with and coworkers as well as former classmates. Carefully consider each request you make and accept.

Canfield says, "I only try to connect with people I've worked with in the past and know and trust or expect to work with in the future. It's more a quality game rather than quantity." When sending a request, she recommends creating a custom message. "Unless you literally sit next to a person, you should remind people who you are and why you want to connect with them."

Good References

Then, says Milligan, "Do everything you can to get lots of recommendations on your LinkedIn account. (Insider secret: the best way to GET a recommendation is to GIVE one first!)." It may also be helpful to include your LinkedIn profile ID or URL on your resume.

"Twitter is a great way for broadcasting things and letting your network know what you're up to," says Canfield. "You could send out a tweet saying, 'I'm looking for a job in finance. If you know of anything, here's my LinkedIn profile.'"

Adds Milligan, "Use Twitter to position yourself as an expert in your industry and people will listen!"

What Not to Do

Don't spam people with too many tweets or status updates. If you're using any mode for professional purposes, be respectful of your contacts and followers.

Also, avoid collecting followers or connections that don't have real value for your network or your job search.

Says Canfield, "The right number of connections will differ from profession to profession. Someone in advertising may have many more than a lawyer or an accountant. When people have around 25 connections, that's when they see the benefits of being on a professional network. But, it's like having a phone book: Just because you have all those numbers, doesn't mean they can help you out."

Follow one of these Yahoo! HotJobs accounts on Twitter for jobs in selected metro regions, and you'll get "tweets" when a relevant new job is posted.

Make a Career